Are you an email spammer?
Emails are the ‘bread and butter’ of any internet marketing system. Think about this for a moment.
Have you ever walked into a shop and the second you enter there’s a sales assistant by your side. “”Can I help you sir/madam ?”.
“Not at the moment”, you politely reply and walk on. 5 paces later one of the sales person’s colleagues pounces on you. “”Can I help you sir/madam ?”
Once again you politely say, “”Not at the moment thank you.”
When it happens a third time, I don’t know how you deal with it but I turn round and say, in a firm and loud enough voice for any salesperson in earshot to hear, “”Not at the moment thank you. If I need your help with anything I’ll be sure to ask.” By now I’m probably slightly irritated to the point where I might just leave the store without doing what I went in there to do. That store may have lost a potential customer.
Now let’s look at that scenario in relation to getting your emails opened.
Do you get annoyed when you receive emails about the same thing from the same person every day ?
Imagine you’ve just purchased something from an internet marketer. One of those shiny objects you know you shouldn’t buy but you do anyway. Chances are it’s come via an affiliate and is delivered through one of the affiliate sites like JVZoo or Clickbank. Before you know it you’re getting regular emails from the affiliate site, the vendor and whoever the vendor has sold your email address too.
Now imagine the same thing happening to your clients. Do you think they’d get cheesed off getting emails every day from you and perhaps others you work with, all trying to sell them the same thing ? If you get annoyed and you’re working in the industry, think about how much more annoying it must be for them.
We all know that in most parts of the Northern Hemisphere at least, there are laws to stop spamming but do they work ? People can unsubscribe from a particular list only to find that next week they’re going to get the same emails from the same organisation but from a different email address. If that’s happening to you, how do you feel about it ? It certainly doesn’t help build the Know, Like and Trust feelings with me I can tell you.
People who do that kind of thing are literally cyber stalking their potential clients and probably turning most of them off, not just for themselves but for all internet marketers.
We know this kind of behaviour as ‘spam’. Spam is essentially sending email which is unsolicited and sent for the sole purpose
of advertising or promoting a product or service. Internet users receive mass quantities of spam on a daily basis. For some Internet users this quantity of spam is a huge source of frustration. Other Internet users have become so used to the amount of spam they receive that they barely even notice these emails.
Neither of these scenarios bode well for business owners who are using email marketing campaigns to promote their products or services. Internet users who are angered by these spam emails may react harshly and report your emails to their Internet service providers. Internet users who do not even notice spam are likely to automatically delete your emails and may block your email address to prevent future emails from getting through to them.
Prevent your emails being classed as SPAM
Paying special attention to your email distribution list and only including recipients who had specifically asked for additional information will help to keep your emails from being viewed as spam. One way to acquire email addresses for the purposes of orchestrating an email campaign is to ask interested customers to register with your website and specify whether or not they wish to receive future emails with additional information, advertisements or other useful tips. This ensures the recipients of
your emails are genuinely interested in your products and services and are not likely to view them as spam.
Another way to ensure your emails are not viewed as spam is to offer recipients the option of being removed from the distribution list with each email. This is important even when the recipients specifically asked to receive these emails because they are entitled to change their opinion at any time. Offering the email recipients the opportunity to remove themselves from the email distribution list whenever they want is worthwhile because it allows recipients to have some control in the situation. This is a stark contrast to spam in which the recipients feel as though they have no control over the situation and no way to stop the spam from bombarding their inboxes on a daily basis.
Finally, business owners can help to ensure their email marketing campaign is not viewed as spam by including quality content in the emails they send to the recipients on the email distribution list. This may include providing feature articles, product reviews or a series of short useful tips which will likely be of interest to all who receive these emails. These emails may also include a soft sales pitch but this sales pitch should not be the focus of the emails. Putting too much attention on the advertising is likely to lead the recipients to assume the email is nothing more than spam. Conversely, providing quality information which is useful to the recipient and subtly urging them to perform an action such as making a purchase or investigating the details of a product can make the email seem much more worthwhile and less like spam.
How can we persuade prospects to open our emails ?
Obviously, when you send an email campaign you are hoping that everyone will open your emails (haha). Seriously though, we want as many opened emails as possible. If you’ve totally cheesed off your list, you won’t get any. Here are 3 ways you can improve the open rate of your emails:
Work on your subject lines. 47% of respondents in a recent survey said this was their main reason for opening an email. The best word count in the subject line for getting your email open is between 6 and 10 words.
The No 1 reason for people to open their emails was the sender’s name. Use an email with your name in it rather than ‘admin@company-name’ or something similar. If your name is at the top of the email in the sender’s box, it makes sense that you should do everything you can to get to know your prospects and let them get to know you BEFORE you start throwing sales emails at them. After all, how can people know, like and trust you if they’ve never even heard of you.
Work out the optimum times for sending emails to your list. In surveys it has been identified that most business emails are opened on a Tuesday between midday and 3 pm. Other good days are Friday, Wednesday and Thursday in that order. Weekends have proven to be the least successful in getting them opened.
There are many other reasons why recipients open emails or not. What are the reasons you don’t open them ? Leave a comment below giving some examples. Use the comments left here to improve your email marketing. Not only will it help you, it will also help others.
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Follow this link to claim a free report with subject lines for emails which have been proven to get people to open your emails.